Business

  • 5 Tiny Mistakes That Are Ruining Your Pitches to Potential Clients

    5 Tiny Mistakes That Are Ruining Your Pitches to Potential Clients

    Five years ago, during the first year of my writing career, I sent out dozens of pitches only to discover that almost nobody was interested in them. More than 70% of them were left unanswered, and the rest got a reply saying something like, “nice that you reached out but… Read More

  • 6 Subtle Signs You’re Ready to Monetize Your Audience as a Content Creator

    6 Subtle Signs You’re Ready to Monetize Your Audience as a Content Creator

    While some people try to monetize their audience before they even have any, others wait too long and willingly ignore earning possibilities because they are either too shy to start actively selling, or don’t understand the creators’ market yet. Plus, many creators think they need a massive following before asking… Read More

  • Only One Group of Creators Should Be Afraid Of ChatGPT

    Only One Group of Creators Should Be Afraid Of ChatGPT

    Since the ChatGPT came out in November 2022, I’ve seen sh*t tons of people complaining about it. My Medium newsfeed got flooded by posts from people claiming their creator’s career is over, and my Twitter and LinkedIn feeds didn’t stay far behind. Honestly, I don’t understand what all the fuss is about.… Read More

  • These 6 Cialdini’s Principles of Persuasion Can Teach You Marketing Fundamentals Instantly

    These 6 Cialdini’s Principles of Persuasion Can Teach You Marketing Fundamentals Instantly

    Digital marketing doesn’t have to be solely about SEO, content, numbers, and statistics. If you think about it, being a genuine human is often enough to tell the story, convince people and convert them into buyers. Robert Cialdini, an American psychologist, knew this already back in 1984 when he published… Read More

  • How to Create High-Priced Products That People Are Happy to Pay For

    How to Create High-Priced Products That People Are Happy to Pay For

    A few weeks ago, I finished a book called “$100M Offers: How To Make Offers So Good People Feel Stupid Saying No” written by Alex Hormozi. The book became very popular, and currently, it has more than 3,000 5-star reviews on Amazon. As it was full of great insights on business and marketing, I… Read More