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I’m Simona, a writer, content creator,
and digital marketer.

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Tony’s Chocolonely Bold Move Proved We’re Still Not Ready for Social Marketing Messaging

When marketing calling for social awareness fails. Continue reading

These 6 Cialdini’s Principles of Persuasion Can Teach You Marketing Fundamentals Instantly

Boost your sales, improve conversions, and reach more people following 6 simple techniques. Continue reading

How Red Bull’s Unique Marketing Can Help You Reach a Wider Audience

How your brand can stand out from the competition. Continue reading

Red Bull marketing strategy

These 4 Types of Content Are Slowly Killing Your Blog’s Organic Traffic

How to protect your site from low rankings and penalties. Continue reading

Why AI-Generated Content Shouldn’t Be a Part of Your Content Strategy in 2022

Relying solely on AI content comes with many downfalls. Continue reading

Get Backlinks to Your Website Effortlessly With These 4 Proven Types of Content

Learn how to earn backlinks and organic traffic through valuable content. Continue reading


How to Create High-Priced Products That People Are Happy to Pay For

Key lessons from the book “How To Make Offers So Good People Feel Stupid Saying No”. Continue reading

Only One Group of Creators Should Be Afraid Of ChatGPT

And what to do if you consider ChatGPT your competition. Continue reading

How to Use One of the Most Hated Marketing Tools to Grow Your Email List Fast

Pop-ups can help you grow your email lists quickly—if you understand how to use them. Continue reading


How to Make Your Writing ‘Easier to Read Than to Skip’

5 copywriting tips from a 60-year old book every writer can still profit from today. Continue reading

Google’s E-E-A-T Principle Describes All You Need to Know About Being a Successful Writer

Four most important aspects of quality content and the person behind it. Continue reading

3 Little-Known Tools That Help Writers Simplify Content Creation

Speed up your writing with tools no one talks about. Continue reading


To Live a Long, Meaningful Life, Aim for This Little Achievement Every Day

A lesson from ‘the island where people forget to die’. Continue reading

The Productivity Paradox: Why Having Too Much Time Leads to Less Work Done

More time = more opportunities to fail. Continue reading

The One ‘Tiny’ Thing You Keep Missing About What It Takes to Be Successful

Ignoring this essential element might be the reason why you keep failing. Continue reading