Marketing Strategy

• 12 Content Marketing Lessons From Bloggers Earning More Than $50,000/Year

  

  A few weeks ago, I stumbled upon an impressive case study conducted by GrowthBadger. For this study, they interviewed 1,117 bloggers from two groups: the first group consisted of bloggers earning over $50,000/year, and the second group included lower-income bloggers. The aim of this study was to figure out what… Read More

• One Painful Thing You Have to Do Regularly to Run a Successful Newsletter

  

  Are you regularly sending a newsletter to your biggest fans? Good. Email marketing presents one of the most powerful marketing strategies, and its importance won’t decline anytime soon. Hence, building a newsletter from the moment you start creating content online is a savvy step that can save you a lot of… Read More

• These 6 Cialdini’s Principles of Persuasion Can Teach You Marketing Fundamentals Instantly

  

  Digital marketing doesn’t have to be solely about SEO, content, numbers, and statistics. If you think about it, being a genuine human is often enough to tell the story, convince people and convert them into buyers. Robert Cialdini, an American psychologist, knew this already back in 1984 when he published… Read More

• How to Find and Fix Content Gaps on Your Website

  

  Ranking your blog high in the Google search is getting harder every year. The main reason? Content overload. Taking into account the fact from Backlinko, which states that “Only 0.63% of Google searchers clicked on something from the second page”, landing your site on the first Google page is the most… Read More

• Want More Traffic to Your Blog? Focus on These 4 Content Types

  

  Over the past decade, the blogging world has changed immensely. With 7.5 million blog posts published every day, competition is extremely fierce, and posting average-quality content is simply not enough — anymore. So to make a difference in this overcrowded space, you should focus on the path many bloggers ignore. While the… Read More