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• These 6 Cialdini’s Principles of Persuasion Can Teach You Marketing Fundamentals Instantly

  

  Digital marketing doesn’t have to be solely about SEO, content, numbers, and statistics. If you think about it, being a genuine human is often enough to tell the story, convince people and convert them into buyers. Robert Cialdini, an American psychologist, knew this already back in 1984 when he published… Read More

• How to Find and Fix Content Gaps on Your Website

  

  Ranking your blog high in the Google search is getting harder every year. The main reason? Content overload. Taking into account the fact from Backlinko, which states that “Only 0.63% of Google searchers clicked on something from the second page”, landing your site on the first Google page is the most… Read More

• Want More Traffic to Your Blog? Focus on These 4 Content Types

  

  Over the past decade, the blogging world has changed immensely. With 7.5 million blog posts published every day, competition is extremely fierce, and posting average-quality content is simply not enough — anymore. So to make a difference in this overcrowded space, you should focus on the path many bloggers ignore. While the… Read More

• Google’s E-E-A-T Principle Describes All You Need to Know About Being a Successful Writer

  

  In December 2022, Google updated its E-A-T principle by adding another E and created a new category within this guideline: experience. The main reason for assembling this policy was Google’s intent to help its users by isolating poor, low-quality content from helpful and reliable pieces of advice. But if you don’t write on… Read More

• How to Create High-Priced Products That People Are Happy to Pay For

  

  A few weeks ago, I finished a book called “$100M Offers: How To Make Offers So Good People Feel Stupid Saying No” written by Alex Hormozi. The book became very popular, and currently, it has more than 3,000 5-star reviews on Amazon. As it was full of great insights on business and marketing, I… Read More