Content Strategy

  • 12 Content Marketing Lessons From Bloggers Earning More Than $50,000/Year

    12 Content Marketing Lessons From Bloggers Earning More Than $50,000/Year

    A few weeks ago, I stumbled upon an impressive case study conducted by GrowthBadger. For this study, they interviewed 1,117 bloggers from two groups: the first group consisted of bloggers earning over $50,000/year, and the second group included lower-income bloggers. The aim of this study was to figure out what… Read More

  • One Painful Thing You Have to Do Regularly to Run a Successful Newsletter

    One Painful Thing You Have to Do Regularly to Run a Successful Newsletter

    Are you regularly sending a newsletter to your biggest fans? Good. Email marketing presents one of the most powerful marketing strategies, and its importance won’t decline anytime soon. Hence, building a newsletter from the moment you start creating content online is a savvy step that can save you a lot of… Read More

  • How to Find and Fix Content Gaps on Your Website

    How to Find and Fix Content Gaps on Your Website

    Ranking your blog high in the Google search is getting harder every year. The main reason? Content overload. Taking into account the fact from Backlinko, which states that “Only 0.63% of Google searchers clicked on something from the second page”, landing your site on the first Google page is the most… Read More

  • Want More Traffic to Your Blog? Focus on These 4 Content Types

    Want More Traffic to Your Blog? Focus on These 4 Content Types

    Over the past decade, the blogging world has changed immensely. With 7.5 million blog posts published every day, competition is extremely fierce, and posting average-quality content is simply not enough — anymore. So to make a difference in this overcrowded space, you should focus on the path many bloggers ignore. While the… Read More

  • Google’s E-E-A-T Principle Describes All You Need to Know About Being a Successful Writer

    Google’s E-E-A-T Principle Describes All You Need to Know About Being a Successful Writer

    In December 2022, Google updated its E-A-T principle by adding another E and created a new category within this guideline: experience. The main reason for assembling this policy was Google’s intent to help its users by isolating poor, low-quality content from helpful and reliable pieces of advice. But if you don’t write on… Read More