Copywriting

  • Only One Group of Creators Should Be Afraid Of ChatGPT

    Only One Group of Creators Should Be Afraid Of ChatGPT

    Since the ChatGPT came out in November 2022, I’ve seen sh*t tons of people complaining about it. My Medium newsfeed got flooded by posts from people claiming their creator’s career is over, and my Twitter and LinkedIn feeds didn’t stay far behind. Honestly, I don’t understand what all the fuss is about.… Read More

  • Why AI-Generated Content Shouldn’t Be a Part of Your Content Strategy in 2022

    Why AI-Generated Content Shouldn’t Be a Part of Your Content Strategy in 2022

    Marketers, website owners, and entrepreneurs repeatedly use AI-content providers for an obvious reason: It’s way cheaper than the content written by human writers, and it allows you to generate an unlimited amount of words within a few seconds. So why pay a writer for a 1,000-word article $29 when you can get… Read More

  • 3 Little-Known Tools That Help Writers Simplify Content Creation

    3 Little-Known Tools That Help Writers Simplify Content Creation

    After skimming a few articles on the first results page, I found that all posts talk about the same tools for writers over again. Grammarly, ProWritingAid, CoSchedule, Hemingway, or G-docs. While all of them are sufficient for beginning writers, none of the posts mentioned three tools I’ve been actively using… Read More

  • How to Make Your Writing ‘Easier to Read Than to Skip’

    How to Make Your Writing ‘Easier to Read Than to Skip’

    In 1962, after working 44 years in the copy department, author Victor O. Schwab wrote the book How to Write a Good Advertisement. Until today, this book belongs to one of the most popular and practical books on marketing and advertising. It points out techniques for catching people’s attention and selling them… Read More