Copywriting

• Google’s E-E-A-T Principle Describes All You Need to Know About Being a Successful Writer

  

  In December 2022, Google updated its E-A-T principle by adding another E and created a new category within this guideline: experience. The main reason for assembling this policy was Google’s intent to help its users by isolating poor, low-quality content from helpful and reliable pieces of advice. But if you don’t write on… Read More

• 3 Little-Known Tools That Help Writers Simplify Content Creation

  

  After skimming a few articles on the first results page, I found that all posts talk about the same tools for writers over again. Grammarly, ProWritingAid, CoSchedule, Hemingway, or G-docs. While all of them are sufficient for beginning writers, none of the posts mentioned three tools I’ve been actively using… Read More

• How to Find the Best Keywords for Your Writing Using Only Google

  

  Researching the keywords for the topic you want to write about increases your chances to rank higher in Google search. Therefore, a quick keyword search should be the first thing before writing a story itself. The tool I’m about to show you is not a typical keyword tool, but using… Read More

• How to Make Your Writing ‘Easier to Read Than to Skip’

  

  In 1962, after working 44 years in the copy department, author Victor O. Schwab wrote the book How to Write a Good Advertisement. Until today, this book belongs to one of the most popular and practical books on marketing and advertising. It points out techniques for catching people’s attention and selling them… Read More