Marketing

• Tony’s Chocolonely Bold Move Proved We’re Still Not Ready for Social Marketing Messaging

  

  Tony’s Chocolonely, a Dutch confectionery company founded in 2005, came with an original idea to point out the inequality in the cocoa industry. As the brand was established to produce slavery-free chocolate products, their philosophy led them this year to an innovative concept: To leave in their chocolate advent calendar one window… Read More

• Insights From Twitter on How Pandemic Changed Our Holiday Shopping Behavior This Year

  

  While in 2020, our main concerns were health and safety, in 2021, we’re more worried about “supply chain breakdowns, empty shelves, and delivery timeframes.” There’s no doubt the pandemic keeps changing our world, behavior, and habits, moving us towards things we didn’t think of before. The three following trends dominated Twitter… Read More

• How to Use One of the Most Hated Marketing Tools to Grow Your Email List Fast

  

  Even though page visitors say they hate this marketing tool, their on-site actions triggered by this feature tell a different story. So what’s the catch with pop-ups? Pop-ups can bring astonishing results only when you use them correctly. Otherwise, they do more harm than good. If they appear on your… Read More

• These 9 Tips Will Help You Create High Converting Landing Pages for Every Business

  

  The goal of a landing page is simple — to convert its visitors. The most effective landing pages reach conversion rates of up to 27.4%, although an average conversion rate for the majority of the industries moves somewhere between 2 to 6%. However, if your landing page doesn’t convert well, it doesn’t… Read More

• Beginner Writer’s Guide to Digital Marketing: Everything You Need to Know About Promoting Your Content

  

  Starting a career as a writer isn’t much different from starting a business — it takes a lot of time and effort. In 2021, more than 570 million blogs exist on the internet, while 8 out of 10 blogs fail within the first 18 months. Every day is globally published around 7 million posts, and… Read More