Simona Hostakova

Marketing Strategy

  • Tony’s Chocolonely Bold Move Proved We’re Still Not Ready for Social Marketing Messaging

    Tony’s Chocolonely Bold Move Proved We’re Still Not Ready for Social Marketing Messaging

    Tony’s Chocolonely, a Dutch confectionery company founded in 2005, came with an original idea to point out the inequality in the cocoa industry. As the brand was established to produce slavery-free chocolate products, their philosophy led them this year to an innovative concept: To leave in their chocolate advent calendar one window… Read More

  • How to Use One of the Most Hated Marketing Tools to Grow Your Email List Fast

    How to Use One of the Most Hated Marketing Tools to Grow Your Email List Fast

    Even though page visitors say they hate this marketing tool, their on-site actions triggered by this feature tell a different story. So what’s the catch with pop-ups? Pop-ups can bring astonishing results only when you use them correctly. Otherwise, they do more harm than good. If they appear on your… Read More

  • These 9 Tips Will Help You Create High Converting Landing Pages for Every Business

    These 9 Tips Will Help You Create High Converting Landing Pages for Every Business

    The goal of a landing page is simple — to convert its visitors. The most effective landing pages reach conversion rates of up to 27.4%, although an average conversion rate for the majority of the industries moves somewhere between 2 to 6%. However, if your landing page doesn’t convert well, it doesn’t… Read More

  • These 4 Types of Content Are Slowly Killing Your Blog’s Organic Traffic

    These 4 Types of Content Are Slowly Killing Your Blog’s Organic Traffic

    Regardless of your blog’s purpose, having organic traffic is a precious asset. But to get such a traffic, you need a lot of niche-oriented, high-quality content. And not every content converts well. Some pages on your blog even harm your ranking and prevent the site’s visibility from search engines. So… Read More

  • Beginner Writer’s Guide to Digital Marketing: Everything You Need to Know About Promoting Your Content

    Beginner Writer’s Guide to Digital Marketing: Everything You Need to Know About Promoting Your Content

    Starting a career as a writer isn’t much different from starting a business — it takes a lot of time and effort. In 2021, more than 570 million blogs exist on the internet, while 8 out of 10 blogs fail within the first 18 months. Every day is globally published around 7 million posts, and… Read More