Simona Hostakova

Marketing

  • Why AI-Generated Content Shouldn’t Be a Part of Your Content Strategy in 2022

    Why AI-Generated Content Shouldn’t Be a Part of Your Content Strategy in 2022

    Marketers, website owners, and entrepreneurs repeatedly use AI-content providers for an obvious reason: It’s way cheaper than the content written by human writers, and it allows you to generate an unlimited amount of words within a few seconds. So why pay a writer for a 1,000-word article $29 when you can get… Read More

  • Tony’s Chocolonely Bold Move Proved We’re Still Not Ready for Social Marketing Messaging

    Tony’s Chocolonely Bold Move Proved We’re Still Not Ready for Social Marketing Messaging

    Tony’s Chocolonely, a Dutch confectionery company founded in 2005, came with an original idea to point out the inequality in the cocoa industry. As the brand was established to produce slavery-free chocolate products, their philosophy led them this year to an innovative concept: To leave in their chocolate advent calendar one window… Read More

  • Insights From Twitter on How Pandemic Changed Our Holiday Shopping Behavior This Year

    Insights From Twitter on How Pandemic Changed Our Holiday Shopping Behavior This Year

    While in 2020, our main concerns were health and safety, in 2021, we’re more worried about “supply chain breakdowns, empty shelves, and delivery timeframes.” There’s no doubt the pandemic keeps changing our world, behavior, and habits, moving us towards things we didn’t think of before. The three following trends dominated Twitter… Read More

  • How to Use One of the Most Hated Marketing Tools to Grow Your Email List Fast

    How to Use One of the Most Hated Marketing Tools to Grow Your Email List Fast

    Even though page visitors say they hate this marketing tool, their on-site actions triggered by this feature tell a different story. So what’s the catch with pop-ups? Pop-ups can bring astonishing results only when you use them correctly. Otherwise, they do more harm than good. If they appear on your… Read More

  • These 9 Tips Will Help You Create High Converting Landing Pages for Every Business

    These 9 Tips Will Help You Create High Converting Landing Pages for Every Business

    The goal of a landing page is simple — to convert its visitors. The most effective landing pages reach conversion rates of up to 27.4%, although an average conversion rate for the majority of the industries moves somewhere between 2 to 6%. However, if your landing page doesn’t convert well, it doesn’t… Read More